Mary Kay Inc. has made its 11th annual donation to TODAY’s Holiday Toy and Gift Drive. Mary Kay Ash’s great granddaughter, Jessica Bair, presented a $3 million donation this morning live on NBC’s TODAY Show during Today’s Take.  

As a longtime donor of the TODAY Show Toy Drive, Mary Kay has given more than $45 million in Mary Kay products and toys to the project.

Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc., said:

“Paying it forward has been part of our corporate culture since Mary Kay Ash founded our company in 1963, so we look forward to the TODAY Show Toy Drive each year as another opportunity to honor our founder’s legacy by giving back and making a difference in the lives of women and children. We know that many families across the country struggle to meet daily needs and may go without gifts this holiday season. Through this annual toy and gift drive, we hope Mary Kay’s donation will put a smile on the faces of people big and small.”

Recipients of the donation span all 50 states including homeless shelters, children’s group homes, schools, Native American missions, foster family services, domestic violence shelters, hospitals, preschools, after-school programs and the Boys & Girls Clubs of America.